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Transformational Analytics for Pricing

SparkBeyond Discovery

Build agile pricing strategies by understanding both the internal and external factors affecting profitability at a granular level.

Use a wider range of factors to determine price sensitivity.

Develop individual scores for each product category by incorporating and aggregating individual input factors for price sensitivity and promotion affinity.

Build a clearer picture of where to target promotions.

Achieve increases in revenue and margin with a granular view of the cumulative KPI—or “total customer effect”.

Optimally link prices and promotions.

Test smart price recommendations and identify key success factors that can be replicated across products and accounts.

Identify pockets of lost value.

Actively monitor customer-level profitability, including volume discounts, rebates, and cash discounts, to ensure they’re earned.

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