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Transformational Analytics for Marketing

SparkBeyond Discovery

What was once a niche competitive edge for forward-thinking teams has now become a transformative catalyst for the entire industry. Here’s how AI in analytics changes the game:

Know what consumers want before they do.

Anticipate customer needs, elevate digital experiences and drive product engagement by leveraging granular, personalized insights.

Deliver the right message, the right way.

Design hyper-targeted campaigns that reflect prospects’ multi-platform consumption.

Identify who’s likely to churn, and why.

Determine thousands of drivers of churn to recommend highly accurate, CLV-driven retention actions.

Target your marketing spend.

Pinpoint marketing efforts with a centralized view of budget-spend, with ongoing omnichannel analysis across all channels and devices.

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Automated Hypothesis Generation

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When machine-learning systems produce ideas, not just test them.

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