Current models for bank customer acquisition and service delivery are full of missed cues: incumbents are struggling to recognize and decipher the signals customers leave behind during their digital journeys.
AI analytics offers banks a different perspective than the traditional product-centric view, where new products and features are “pushed” onto customers through product bundles and discounted pricing.
Instead, AI analytics help banks build a sustainable customer-centric core, by:
Drawing on the analysis of opportunities and applications of AI in the banking industry, SparkBeyond and Microsoft curated a number of case studies in which AI creates business value, and show why a focused investment in AI is to be closely coordinated with robust, reliable technology partners.
This whitepaper reveals the tangible early-entrant advantages of using AI analytics including:
Making the transition into the age of AI isn’t easy, but it also isn’t insurmountable.
This whitepaper will show how adopting a holistic, data-driven approach accelerates your understanding how customers engage with your bank, while helping create compelling customer experiences.