cross sale

Up-sell / Cross-Sell

In order to increase the shopping cart of existing customers, AI-powered technology now enables better up-sell/cross-sell opportunities. Actionable insights shape every customer conversation with the right message, offer, and level of service that resonates best. The results are increased engagement, improved closing rates, and a smoother buyer’s journey.

Know your customers better

SparkBeyond identifies patterns across the omnichannel consumer experience that capitalize on up-sell/cross-sell opportunities and generate higher ROI by offering personalized products with every step of the customer journey.

  • It’s up to 5 times more expensive to acquire a new customer than it is to increase the wallet share of an existing one.
  • Consumers are often overwhelmed with marketing messages across all touchpoints, with many that don’t meet their specific needs.
  • Lack of personalization in crafting up-sell/cross-sell campaigns can lead to low marketing conversion rates, poor customer satisfaction, and customer churn.
  • Up-sells and cross-sells are easy wins for growing your bottom line and accelerating your path to profit.
  • AI-driven personalized campaigns increase product buy-in from existing customers.
  • AI technology helps create granular customer segments, which in turn determines the best product or offer that would lead to higher conversion.
Why SparkBeyond
  • Not only can SparkBeyond accurately predict which is the most effective product or service on offer, but its root-cause analysis technology discovers the reasons why.
  • Our external data network complements incomplete data profiles, exponentially increasing the accuracy of recommended up-sell/cross-sell opportunities.
  • Our transparent AI allows all departments to benefit from interpretable insights for retention and marketing campaigns, customer service inquiries, and identification of negative customer experience trends.

Learn more

Use case

Sales & Operations optimization

Use case

Customer churn

Use case

Location optimization

Unleash AI for business impact

AI is not just a nice-to-have, but a must-have. Our clients are disrupting their markets and transforming into advanced digital enterprises. We can help you do the same.