Location optimization
Geospatial analytics offers data-driven guidance for network strategy: having the right formats in the right locations, with the right offerings, is essential. For every client for whom foot traffic is relevant – be it stores, agencies, clinics, service centers, banks – AI pinpoints the best locations to yield the most optimal customer experience and business results.
Global solutions that are locally relevant
Powered by a combination of socio-demographic, real estate and open street map data, SparkBeyond identifies the top location-based drivers that move the needle.
Challenges
- If location matters within your organization, answering where things are can help you better optimize business opportunities.
- It’s difficult to accurately represent and plan data-driven consumer journeys in the physical world.
- In order to shape strategic location-based initiatives, accurate analysis is essential.
- The cost of branch expansion is expensive: nuanced, AI-powered store-specific insights are essential for end-to-end consumer visibility.
Opportunity
- By connecting complex external data sources, AI helps pinpoint specific geographical areas with high potential for profitability and campaign effectiveness.
- AI-powered problem-solving technology discovers millions of unintuitive drivers of profitability, derived from hundreds of location-based data sets and thousands of fields.
- AI-powered location intelligence helps field teams optimize sales activities accordingly, drives more personalized and relevant marketing programs and shapes in-store product selection.
Why SparkBeyond
- Your data is often not enough. SparkBeyond connects the dots between your data and our external data network to reveal the bigger picture.
- Not only can the platform accurately predict the best location for profitability, but its root-cause analysis technology reveals the reasons why.
- Our transparent AI allows all departments to benefit from interpretable insights for retention campaigns, customer service inquiries, and identification of negative customer experience trends.
Unleash AI for business impact
AI is not just a nice-to-have, but a must-have. Our clients are disrupting their markets and transforming into advanced digital enterprises. We can help you do the same.
