March 4, 2021
10:00AM GMT

Leveraging data to adapt to new customer behaviors in Banking


With a dynamic risk landscape and volatile customer behavior, speed to insight and prediction has never been more important in Retail and Corporate Banking.

The last few months of data is proving more valuable than the last three years’ worth. Meanwhile, external and alternative data sets – census, geospatial, mobility – have never been more critical for financial institutions to incorporate into their organizations and give a 360 degree view of their customers

Digital leaders and data teams can harness recent tech breakthroughs to drive rapid impact to achieve significant business results and maintain a competitive edge.

In this webinar, Microsoft and SparkBeyond will highlight recent client impact & tangible use cases around:

• Credit risk scoring

• Customer behavior and Cross-Sell/Up-Sell

• Fraud

Key takeaways

  • Fully leverage transactional data with bureau and credit data sets, further enriching it with external data to provide a holistic view of customer behavior
  • Rapidly identify dynamic customer behaviors and trends for the business without rebuilding models
  • Discover previously hidden patterns and correlations driving credit risk and cross-sell/upsell to drive market growth


Yasar Yilmaz
Head of Financial Services - Middle East & Africa, Turkey
Steve Higgins
Impact Strategy Lead,Investment Banking & Capital Markets

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March 4, 2021
10:00AM GMT
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