Increase commercial effectiveness with nuanced interventions across all channels
Leverage KPI-Driven Objectives
Autonomously evaluate which segments are most likely to drive impact, based on a complex set of company KPIs.
Create composite microsegments
AI autonomously clusters critical variables to generate granular, composite segments that can be explored and manipulated.
Rely on Segment-Based Predictions
Add transparency to predictive reports by understanding the behavioral characterizations within each segment-based prediction.
Incorporate meaningful changes in customer behavior in real-time
Predictions explained in segments – the lingua franca of marketing teams
Contextual action recommendations to improve KPIs
Gain value in hours, not days.
With glassbox explainability, segments are presented visually and in natural language for non-data professionals, allowing a deeper understanding of business reality across the organization.
And as data and context changes, so does the segmentation output, adaptively keeping commercial activities fine-tuned over time.
Enable hyper-personalization at scale and across multiple channels
Granular segments increase conversion by 4x-9x for bank
India’s largest bank delivers cohesive personalized experiences across 10+ channels for its 45M customers.
Customer churn reduced by 30% in five weeks
By identifying over 200 actionable drivers of churn, a leading European media company accurately predicted 86% of churners.
Retailer’s microsegments unlock €15M margin impact
National retailer used detailed store segmentation to optimize and automate assortment and pricing.
Granular segments increase conversion by 4x-9x for bank
India’s largest bank delivers cohesive personalized experiences across 10+ channels for its 45M customers.
Customer churn reduced by 30% in five weeks
By identifying over 200 actionable drivers of churn, a leading European media company accurately predicted 86% of churners.
Retailer’s microsegments unlock €15M margin impact
National retailer used detailed store segmentation to optimize and automate assortment and pricing.
